Dialogue with NPC Representative Zhang Jindong: The retail industry will usher in a round of integration and upgrading opportunities

Dialogue with NPC Representative Zhang Jindong: The retail industry will usher in a round of integration and upgrading opportunities
Under the epidemic situation, the two sessions in 2020, companies bailout, stimulating consumption and other topics have attracted much attention.During the two sessions, Zhang Jindong, deputy to the National People’s Congress and chairman of Suning Holdings Group, will submit five proposals this year, covering the development of rural revitalization, data sharing, green logistics, and small and micro enterprise financing.In the face of this year’s epidemic, Zhang Jindong said in an interview with Yewang. In the short term, the epidemic did indeed have some impact on offline retail, but it did not have much impact on online retail.The epidemic situation also ushered in a round of integration and upgrading opportunities for the retail industry, service industry and other related industries.In response to the contradictions faced by enterprises, Zhang Jindong suggested establishing a comprehensive system for local small and micro enterprise policy implementation and information integration to provide data support for financial institutions to innovate small and micro financial business models.Zhang Jindong believes that under the epidemic, the digital transformation of the national economy has become the general trend.Faced with the development of the big data industry, he proposed that the country establish a data governance committee to promote the construction of a big data sharing system.Difficult and expensive financing is a great obstacle for the sustainable development of small and micro enterprises: Many companies are facing difficulties under the epidemic. How can companies help themselves?How can government departments help enterprises?Zhang Jindong: The impact of this epidemic on small, medium and micro enterprises, some industries and some enterprises are facing difficulties and challenges of varying degrees.We see that the government budget has issued special policies for special periods, including supporting policies such as financial accounting.Large enterprises should have the courage to take responsibility, actively export resources and capabilities to the society and industry, through the efficient integration of social resources, and exert social synergy to help economic production resume as soon as possible.Enterprises themselves must actively save themselves, and also promote industry collaboration. Enterprises must increase openness, join forces to warm up, strengthen resource sharing and complement each other’s strengths.Sauna Night: What are the difficulties in corporate financing?Zhang Jindong: For a long time, financing has been difficult, and expensive financing is a great obstacle to the sustainable development of small and micro enterprises.In 2020, the new coronary pneumonia epidemic caused a sudden impact on the operation of small and micro enterprises, which further highlighted the urgency of the shortage of funds.Recently, the government and regulatory authorities have been encouraging and guiding financial institutions to provide financing services to small and micro enterprises. Under the formulation of policy measures, some problems have been solved and some problems have been changed, but the financing problems of small and micro enterprises have not been completely resolved.In the end, the Ministry of Finance, Budget, Banking and Insurance Regulatory Commission and other departments issued a series of small and micro-enterprise financing promotion policies, involving monetary policy, fiscal and tax subsidies, regulatory assessment, platform construction and other aspects.However, in practice, many policies still have difficulties in landing.Sauna Night Net: How should it be optimized?Zhang Jindong: From the perspective of financial institutions, it is difficult for small and micro enterprises to raise funds, and it is difficult to control the risk; and risk control is difficult to obtain the income information; it is difficult to obtain information data, it is difficult to disperse the data entrance, and the island effect is difficult to eliminate.At present, different government agencies and departments manage and serve SMEs in different industries and fields. For example, the Ministry of Industry and Information Technology and other departments mainly serve industrial enterprises, and the relevant departments of the Commerce Bureau connect with wholesale and retail service enterprises. There is no unified information collection.Export and export channels.Even the provincial government has built an information sharing platform, which also has limited use (most data is only open to government agencies), complicated application processing, low information quality and other issues, and it is not yet effective to carry out large-scale inclusive financial services for financial institutionsProvide effective help.I proposed in the recommendations of the two sessions of this year that “multiple strategies should be used to solve the financing problems of small and micro enterprises”. In order to effectively promote the difficulty of financing small and micro enterprises and solve the problem of expensive financing, we should continue to grasp the implementation of policies and improve the implementation.At the same time, it is recommended that the local government take the lead to integrate regional internal policy institutions and their respective data to establish a comprehensive and interconnected local small and micro enterprise policy implementation and information integration system to provide financial institutions with innovative small and micro financial business models.Data support.The epidemic situation is correct, what do you think of the current status of the domestic retail industry?What has changed in the industry?Zhang Jindong: In the short term, the epidemic does indeed have some impact on offline retail, but for online retail, the impact is not very large, but some businesses have experienced explosive growth.For example, during the epidemic, Suning Dajia’s business grew rapidly.The epidemic affected the economy of developing countries in the first quarter, but after the epidemic was brought under control, the economy was rapidly returning to the growth track.The impact of the epidemic on the Chinese economy is only temporary and periodic, and will not change the long-term upturn of the Chinese economy and expand the fundamentals of growth.In the long run, affected by the epidemic, the demand for “house economy” has surged.After the epidemic, consumers’ lifestyles and lifestyles may undergo various changes. For example, they may pay more attention to hygiene management, food nutrition and health, and advocate home lifestyle.The new business forms spawned under the epidemic are actually closely related to people’s lives, which also fully shows the huge potential and innovation vitality contained in the domestic consumer market.Retail, service and other related industries will usher in a round of integration and upgrading opportunities.Sauna Night Net: Do you have any suggestions for stimulating domestic consumption?How to boost household appliance consumption?Zhang Jindong: In order to boost consumer confidence, since the beginning of February, the epidemic situation has gradually stabilized. Enterprises issued consumer vouchers, replaced them with new subsidies, and energy-saving subsidies to stimulate consumption.The strong domestic demand space is the core support for economic development. For the majority of enterprises, backed by the 40 trillion consumer market, as long as they want to do, there is room.As far as the retail industry is concerned, integrated online and offline smart retail, smart supply chain, and smart logistics are reshaping the new consumption environment and consumption trends, which also puts forward new requirements for enterprise development.The reform still needs to be deepened. Whether it is the logistics industry in the retail chain, commercial properties or traditional manufacturing, it is necessary to follow the path of gradual development in the process of continuous deepening of reform.Sauna Night Network: How to treat the live streaming boom?Zhang Jindong: Affected by the epidemic, people are inconvenient to travel, and some traditional consumption methods are restricted.Under this background, various retail e-commerce platforms have made efforts to live broadcast and bring goods, and community marketing has made positive contributions to promoting consumer recovery.The new infrastructure is the core sauna night network of the digital economy: the home appliance industry is generally affected under the epidemic. Furthermore, Suning has increased the layout of smart manufacturing of home appliances. What do you think of this part of the business?What is the role of Suning?Zhang Jindong: The technological development of the retail industry represented by AI and big data has made it possible to accurately predict consumer demand.Relying on Suning’s full scene resources and data advantages, Suning’s C2M platform opens up the consumer and production ends, and provides differentiated and competitive products through the development of product ecology to support large-scale production of enterprises, achieve economies of scale, and reshape the industrial value chain.The rapid rise of C2M is an important support for the development of enterprises. 2019 can be said to be the first year of the vigorous development of Suning C2M. We fully explore and practice the C2M model in categories such as fast-moving consumer electronics, electrical appliances, and department stores.We determined at the beginning of this year that we should continue to deepen C2M capacity building, establish a supply chain system that is closely integrated with upstream brands, and promote the improvement of supply chain collaboration efficiency and effectiveness.Sauna Night Net: This year’s “new infrastructure” is very hot. What layout will Suning have in terms of new infrastructure?Zhang Jindong: The new infrastructure is the core of the digital economy and will inject new momentum into the development of the digital economy.Under the epidemic situation, the digital transformation of the national economy has become a general trend. The deployment of new infrastructure by the country has accelerated this process, and it has also brought new opportunities to all walks of life.We will strengthen and enhance system capabilities, smart supply chain capabilities and user operation capabilities, and constantly improve the construction of information infrastructure such as big data, cloud computing, Internet of Things, and intelligent terminals to achieve complete access to data throughout the supply chain system.The aim is to strengthen the construction of warehousing logistics, improve the logistics distribution system, create a fully integrated online and offline smart retail scene, and other aspects, using technology as a means and support to comprehensively improve operational efficiency and consumer experience.Sauna Night: As a retail platform, with massive user data, how do you think you should use these resources?Zhang Jindong: The digital economy has entered a stage of rapid development.As an important production factor, big data has provided a steady stream of new momentum for the development of the digital economy.In the context of the new infrastructure, data is self-evident, but the level of social sharing of most large-scale data and information needs to be improved.Especially after the outbreak of the new coronary pneumonia this year, the need to deepen sharing and convenient use of big data information that seriously affects social production and life has become stronger.It is recommended that the state establish a data governance committee to promote the construction of a big data sharing system, and at the same time establish a “public data social sharing” management platform, improve technology and management standards, ensure the safety and control of data sharing, and define data sharing attributes and rights, To achieve the right of data circulation.Sauna, Ye Wang Chen Weicheng Editor Yue Caizhou Proofreading Liu Baoqing

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